2020 Meeting & Event Trends We Love

Lake Tahoe Meeting Trends 2020

We’re already a few weeks into 2020, which means trends, fresh ideas, and what to expect in the new year have all been hot topics of conversation. When chatting with our event planning team as well as clients, we got to thinking about meeting and event trends we’ve been seeing. Thanks to technology and changing social and cultural norms, corporate events and meetings have started seeing some pretty dramatic changes. Here are a few of the trends we’ve seen over the past few years and expect to see more of in 2020!

Continued focus on sustainability and zero waste meetings

There’s no doubt that events of all sizes and types take a toll on the environment and generate a lot of waste. Thankfully, over the last few years there has been an increased demand from attendees and the population at large for businesses and event organizers to implement sustainable and zero waste initiatives.

What this means for meeting and event planners:

To see success in 2020 and beyond, meeting planners should consider implementing and promoting sustainable and eco-friendly practices throughout their events, no matter how big or small. A great place to start is partnering with a sustainability-focused venue (like Lake Tahoe Resort Hotel).

More personalization

Events, conferences, and even corporate meetings attract an array of people. Everyone is different, which means the same boring speakers, events, and activities will not appeal to everyone. Hence, the rising trend in personalization. Events large and small have been implementing customized agendas and options at various scales more frequently in the last few years.

What this means for meeting and event planners:

The more you can personalize the event for attendees, the better. For example, consider offering customized breakout sessions so attendees can choose the one that best meets their needs and goals. You may also want to consider more targeted marketing strategies and utilizing tools such as email or advertising customization to offer resources, content, and activity suggestions based on data such as job description, age, or attendee traits.

More face-to-face time

Creating face-to-face time during corporate meetings, conferences, and events is more important than ever before. With more and more companies offering freelance and contractor roles, work-from-home benefits, or even setting up completely digital teams, it can be difficult to foster communication and create a connection amongst team members. Even at large-scale gatherings and events, attendees crave one-on-one time with speakers, colleagues, and event coordinators. With all that in mind, creating time and space for attendees to connect and collaborate during events has become increasingly common.

What this means for meeting and event planners:

Look for venues that have a variety of spaces and layouts for you to take advantage of. The big ballroom-style spaces are great for group activities, but smaller conference rooms, bars, cafes, atriums, and other tucked away spaces are necessary to promote more intimate, face-to-face experiences.

“Bleisure” travel continues to thrive

With the rise of work-from-home and digital teams plus the increasing awareness of finding a work-life balance, “bleisure” (business + leisure) travel is becoming the new norm. Whether it’s filling late afternoons and evenings with sightseeing activities, using vacation time to extend their stay following a work-related conference or meeting, or bringing family and friends along to corporate gatherings, bleisure trips are increasingly common.

What this means for meeting and event planners:

Keep the “bleisure” trend in mind while you’re planning your event. Consider venues and lodging accommodations that are family-friendly and surrounded by fun recreational activities for attendees to take advantage of when they’re not working. Here at Lake Tahoe Resort Hotel, we encourage corporate events where guests are not only working but also taking advantage of Lake Tahoe’s picturesque beauty by skiing, hiking, biking, and just soaking up the outdoors.

Customized food options

As people are becoming more health-conscious, diets and nutrition have started to change. In 2020, we expect to see more gluten-free, vegan, vegetarian, and low-carb dining options to meet dietary preferences and necessities. Locally-sourced and organic options have also become more popular, as people are looking at food that’s more natural and less processed and genetically-modified.

What this means for meeting and event planners:

If you’re not already, be sure you’re asking attendees if they have any dietary restrictions or preferences beforehand. Look for catering options that offer a wide variety of options and keep these health trends in mind as you’re considering a menu. Here at Lake Tahoe Resort Hotel, we specialize in California casual cuisine and our catering team will work with you to design a customized banquet option that is not only delicious but also meets the needs of attendees and your budget.

Implementing wellness initiatives

Wellness initiatives have become popular among businesses as a way to keep their employees happy and healthy. Now, many meeting and event planners have opted to carry on those initiatives off-site at corporate events, fundraisers, and conferences. We expect to see more wellness and health-related activities integrated throughout 2020 corporate events.

What this means for meeting planners:

Keep health and wellness top of mind when organizing company gatherings and events. Building in break times for guests to mentally and physically recharge, having an “unplugged” area where attendees can detach from technology for a while, and organizing physical or relaxation activities are all great options. Our in-suite massage and spa sessions through Lake Tahoe Massage Therapy, group yoga courses through Lake Tahoe Yoga, or simply hosting a fun outdoor skiing or hiking excursion are all great ways to encourage health, wellness, and relaxation right here at Lake Tahoe Resort Hotel.

Planning a corporate event in 2020?

Hopefully, these gave you some ideas of how you can take your company’s meeting, conference, or fundraiser to the next level in 2020. If you’re planning an upcoming corporate event and need a venue near Lake Tahoe, we’d love to be a part of it. Lake Tahoe Resort Hotel has more than 10,000 square feet of flexible meeting space — with Lake Tahoe’s picturesque views and world-class recreational activities serving as the perfect backdrop. Let’s work together to make this a corporate event your team won’t soon forget.

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